The Southeast Asian toy market has been on a growth trajectory in recent years. With a population of over 600 million and a young demographic profile, the region has a high demand for toys. The average median age in Southeast Asian countries is below 30, compared to most European and American countries where the median age is mostly above 40. Additionally, the birth rates in Southeast Asian countries are on the rise, with an average of 2 or more children per household.
According to the "Southeast Asia Toy & Game Market Report" by Transcend Capital, the Southeast Asian toy and game market exceeded 20 billion yuan in
2023, and its revenue is expected to continue growing. By 2028, the revenue scale is projected to reach 6.52 billion US dollars, with an expected annual growth rate of 7%.
The IBTE Jakarta exhibition serves as a platform for toy manufacturers, suppliers, and distributors to showcase their latest products and technologies. It also provides an opportunity for industry players to network, exchange ideas, and explore potential business partnerships. For Chinese toy manufacturers, in particular, the exhibition offers a chance to expand their presence in the Southeast Asian market. China is a major player in toy production, manufacturing over 70% of global toy products.
The exhibition will feature a wide range of toy products, including traditional toys, trendy toys, educational toys, and electronic toys. With the growing preference for educational and high - tech toys in Southeast Asia, exhibitors are expected to showcase innovative products that meet these demands. For example, there will be an array of STEM (Science, Technology, Engineering, and Mathematics) educational toys, which are increasingly popular among parents in the region who place a strong emphasis on their children's education.
As the exhibition approaches, the anticipation is high. Industry experts predict that the IBTE Jakarta International Toy and Baby Products Exhibition will not only boost the Southeast Asian toy market in the short term but also contribute to its long - term growth and development.
Post time: Jul-23-2025
