In a remarkable display of the resilience and growth potential of the toy manufacturing sector, Dongguan, a major manufacturing hub in China, has witnessed a significant upswing in toy exports in the first half of 2025. As per data released by Huangpu Customs on July 18, 2025, the number of toy enterprises in Dongguan with import - export performance reached 940 in the first six months of the year. These enterprises collectively exported toys worth a staggering 9.97 billion yuan, marking a year - on - year growth of 6.3%.
Dongguan has long been recognized as the largest toy - exporting base in China. It has a rich history in toy manufacturing, dating back to the early days of China's reform and opening - up. The city is home to over 4,000 toy production enterprises and nearly 1,500 supporting businesses. Currently, about one -
fourth of the global anime derivative products and nearly 85% of China's trendy toys are manufactured in Dongguan.
The growth in toy exports from Dongguan can be attributed to several factors. Firstly, the city has a well - developed and comprehensive toy manufacturing ecosystem. This ecosystem spans all stages of the production chain, from design and raw material supply to mold processing, component manufacturing, assembly, packaging, and decoration. The presence of such a complete production chain, along with robust infrastructure, provides a solid foundation for the industry's growth.
Secondly, there has been a continuous innovation and adaptation within the industry. Many toy manufacturers in Dongguan are now focusing on producing high - quality, innovative, and trend - setting toys. With the global rise in popularity of trendy toys, Dongguan's manufacturers have been quick to capitalize on this trend, developing a wide range of trendy toy products that appeal to consumers worldwide.
Moreover, the city has been successful in maintaining and expanding its market reach. While traditional markets such as the European Union have seen a growth of 10.9% in imports from Dongguan, emerging markets in ASEAN countries have witnessed an even more substantial increase of 43.5%. Exports to India, the Middle East, Latin America, and Central Asia have also shown significant growth, with increases of 21.5%, 31.5%, 13.1%, and 63.6% respectively.
This growth in toy exports not only benefits the local economy in Dongguan but also has a positive impact on the global toy market. It provides consumers around the world with a wider variety of high - quality, affordable toy options. As Dongguan's toy industry continues to grow and innovate, it is expected to play an even more prominent role in the global toy trade in the coming years.
Post time: Jul-23-2025
